With nearly a decade of legal cannabis industry experience, Deanna has developed a vast range of knowledge in every vertical of the cannabis supply chain, providing her a unique perspective into the demands and requirements of building compliant, scalable businesses in the regulated cannabis industry.
Her sterling reputation is built on demonstrated success, leveraging her strategic operational expertise to optimize efficiencies, implement complaint procedures to ultimately improve the client’s bottom line.
Pioneering California’s early medical market, Deanna managed cannabis dispensaries and cultivation operations before transitioning into the manufacturing and distribution verticals.
As the youngest C-suite officer to date, Deanna lead production and distribution at Jetty Extracts, in the role of Chief Production Officer, where she tripled production, improved operations and ultimately increased annual revenues from just under 2-million to over 8-million in just two years, positioning the company as one of the top cannabis manufactured product companies in the state of California.
An inquisitive and highly motivated professional with keen business acumen and vibrant entrepreneurial spirit, Deanna went on to found Root Essential in 2017, a boutique consulting firm where she built an all-star team of industry experts & attorneys and provided dozens of cannabis-related businesses guidance on licensing, and strategic operational planning.
Today, Deanna serves as the Chief Operating Officer for Gateway Proven Strategies, where she is dedicated to playing an integral role in positioning this world-class consulting firm to advance the legitimacy of the cannabis and hemp industries and drive corporate giants to adopt hemp-derived bio-renewable alternatives.